{"id":571,"date":"2017-01-02T23:07:30","date_gmt":"2017-01-02T21:07:30","guid":{"rendered":"http:\/\/konakmedya.com\/ibss\/new\/?p=571"},"modified":"2025-09-09T15:38:41","modified_gmt":"2025-09-09T12:38:41","slug":"albtelecom-sap-predictive-analytics-ile-musteri-hareketliligi-analizi-modellemesinde-ibssten-hizmet-aldi","status":"publish","type":"post","link":"https:\/\/www.ibss.com.tr\/tr\/albtelecom-sap-predictive-analytics-ile-musteri-hareketliligi-analizi-modellemesinde-ibssten-hizmet-aldi\/","title":{"rendered":"ALBtelecom, SAP Predictive Analytics ile M\u00fc\u015fteri Hareketlili\u011fi Analizi Modellemesinde IBSS\u2019ten Hizmet Ald\u0131"},"content":{"rendered":"
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Arnavutluk\u2019un en k\u00f6kl\u00fc telekom\u00fcnikasyon ve teknoloji \u015firketi ALBtelecom, sekt\u00f6rdeki konumunu g\u00fc\u00e7lendirmek \u00fczere, IBSS ile birlikte SAP Predictive Analytics \u00e7\u00f6z\u00fcm\u00fcn\u00fc uygulamaya ald\u0131.<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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1912 y\u0131l\u0131nda kurulan ve 2015 itibar\u0131yla 103. ya\u015f\u0131n\u0131 kutlayan ALBtelecom, sadece telekom\u00fcnikasyon de\u011fil, teknoloji sekt\u00f6r\u00fcnde de Arnavutluk\u2019un en k\u00f6kl\u00fc ve b\u00fcy\u00fck \u015firketi olarak faaliyet g\u00f6steriyor. \u00c7al\u0131k Holding ve T\u00fcrk Telekom ortakl\u0131\u011f\u0131 kapsam\u0131nda \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren ALBtelecom ve Eagle Mobile, Arnavutluk\u2019ta her t\u00fcrl\u00fc modern telekom\u00fcnikasyon hizmetlerini sunan tek \u015firket olarak dikkat \u00e7ekiyor. Sabit telefondan mobil ileti\u015fime, 4G\/LTE internete, geni\u015f bant internete, IP televizyonuna, halka a\u00e7\u0131k alanlarda WiFi uygulamalar\u0131na ve bulut servislerine kadar her alanda hizmet veren ALBtelecom ve Eagle Mobile, kamu kurumlar\u0131, i\u015fletmeler, medya, STK\u2019lar ve bireyler olmak \u00fczere Arnavutluk\u2019un tamam\u0131na hitap edebilen tek \u015firket olma \u00f6zelli\u011fini de ta\u015f\u0131yor.<\/p>\n

Eagle Mobile ve ALBtelecom \u015firketlerinin tek \u00e7at\u0131 alt\u0131nda konsolide edildi\u011fi 2012 y\u0131l\u0131nda, b\u00fcy\u00fck bir bilgi teknolojileri d\u00f6n\u00fc\u015f\u00fcm projesi hayata ge\u00e7irildi. Bu kapsamda, faturalamadan kurumsal kaynak planlamaya kadar t\u00fcm sistemler yenilendi. \u00d6zellikle SAP uygulamalar\u0131 a\u00e7\u0131s\u0131ndan telekom\u00fcnikasyondaki ilk u\u00e7tan uca \u00f6rnek olan bu proje, sekt\u00f6rde referans \u00e7al\u0131\u015fmalardan biri haline geldi. Teknolojideki \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc pek \u00e7ok kez kan\u0131tlayan ALBTelecom, en yeni \u00e7\u00f6z\u00fcmleri hayat ge\u00e7irme konusundaki kararl\u0131l\u0131\u011f\u0131n\u0131, SAP Predictive Analytics (\u00d6ng\u00f6r\u00fcye Dayal\u0131 Analiz) ile devam ettirdi.<\/p>\n<\/div>\n<\/div>\n

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HEDEFLER<\/div>\n<\/div>\n
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  • Telekom\u00fcnikasyon sekt\u00f6r\u00fcn\u00fcn dinamik yap\u0131s\u0131na daha iyi uyum sa\u011flamak<\/li>\n
  • Rekabet\u00e7i Arnavutluk pazar\u0131nda avantaj elde etmek<\/li>\n
  • Abonelere \u00fcr\u00fcn ve kampanyalar\u0131 daha h\u0131zl\u0131 bir \u015fekilde sunabilmek<\/li>\n
  • Abone hareketlili\u011fini analiz edip bu do\u011frultuda h\u0131zl\u0131 karar alabilmek<\/li>\n<\/ul>\n<\/div>\n
    <\/div>\n
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    SONU\u00c7LAR<\/div>\n<\/div>\n
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    • M\u00fc\u015fteri kay\u0131plar\u0131na kar\u015f\u0131 analize dayal\u0131 bir sistem kuruldu<\/li>\n
    • Mevcut m\u00fc\u015fterilerin elde tutulmas\u0131 y\u00f6n\u00fcnde ad\u0131m at\u0131ld\u0131<\/li>\n
    • Pazar\u0131 daha iyi tan\u0131maya y\u00f6nelik ara\u00e7lar elde edildi<\/li>\n
    • Karar alma ve strateji geli\u015ftirme s\u00fcre\u00e7leri daha h\u0131zl\u0131 ve sa\u011fl\u0131kl\u0131 bir hale geldi<\/li>\n<\/ul>\n
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      \"\"<\/p>\n

      A. Vahap Yero\u011flu, CIO, ALBtelecom<\/em><\/p>\n<\/div>\n<\/div>\n

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      \u201cIBSS, daha \u00f6nce de \u00e7e\u015fitli projelerini yak\u0131ndan izledi\u011fimiz bir SAP dan\u0131\u015fmanl\u0131k firmas\u0131. Gerek SAP \u00e7\u00f6z\u00fcmlerindeki deneyimleri, gerekse analiz ve uygulama konusundaki uzmanl\u0131klar\u0131yla bize bu \u00e7al\u0131\u015fmada ba\u015far\u0131yla rehberlik ettiler.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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      G\u00fc\u00e7l\u00fc referanslar, hedefe odakl\u0131 bir uygulama<\/div>\n<\/div>\n
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      ALBtelecom\u2019un SAP Predictive Analytics \u00e7\u00f6z\u00fcm\u00fcn\u00fc kullanmaya karar vermesinin ard\u0131ndan, dan\u0131\u015fman firmadan hizmet al\u0131nmas\u0131 g\u00fcndeme geldi. Yero\u011flu\u2019nun ifadesiyle, \u201cALBtelecom\u2019un ortaklar\u0131ndan \u00c7al\u0131k Holding\u2019te daha \u00f6nce pek \u00e7ok ba\u015far\u0131l\u0131 projeye imza atm\u0131\u015f olan IBSS tercih edildi.\u201d<\/p>\n

      ALBtelecom proje ekibi ve IBSS dan\u0131\u015fmanlar\u0131ndan olu\u015fan 10 ki\u015filik proje ekibine, hem ticari birimlerden hem de bilgi teknolojileri birimlerinden kat\u0131l\u0131m oldu. Proje s\u0131ras\u0131nda, \u00f6ncelikle m\u00fc\u015fteri hareketlili\u011fini (churn) anlamak i\u00e7in gerekli olan veriler ve bu veriler \u00fczerinden yap\u0131lacak hesaplamalar SAP Predictive Analytics \u00fcr\u00fcn\u00fcnde tan\u0131mland\u0131. Ard\u0131ndan bu de\u011fi\u015fkenler ile s\u0131n\u0131fland\u0131rma (classification) modeli olu\u015fturmada SAP Predictive Analytics\u2019in Automated Analytics \u00f6zelli\u011fi kullan\u0131ld\u0131.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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      B\u00f6ylece \u00f6ng\u00f6r\u00fc modelleri programda otomatik olarak olu\u015fturuldu. Daha sonra bu modeller test verilerine uyguland\u0131 ve tahminlerin ba\u015far\u0131 y\u00fczdesinin y\u00fcksek \u00e7\u0131kmas\u0131yla, toplam 5 ay i\u00e7inde proje canl\u0131 kullan\u0131ma al\u0131nd\u0131.<\/p>\n

      ALBtelecom CIO\u2019su A. Vahap Yero\u011flu, \u00e7\u00f6z\u00fcm\u00fcn en \u00f6nemli \u00f6zelliklerinden birinin, kullan\u0131c\u0131lara modelleme yapma imkan\u0131 vermesi oldu\u011funu belirtiyor. \u201cProje s\u0131ras\u0131nda modelleri IBSS ekibiyle birlikte olu\u015fturduk ama bundan sonra ALBtelecom ekibi de kendi kendine model yapabilecek. Proje kapsam\u0131nda ekibimize verilen e\u011fitimler sayesinde, sistemi tan\u0131d\u0131k ve kendi i\u00e7imizde model \u00fcretebilecek seviyeye geldik.\u201d<\/p>\n<\/div>\n<\/div>\n

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      Dinamik bir sekt\u00f6rde rekabet avantaj\u0131<\/div>\n<\/div>\n
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      Telekom\u00fcnikasyon sekt\u00f6r\u00fcn\u00fcn do\u011fas\u0131ndaki dinamik yap\u0131n\u0131n yan\u0131 s\u0131ra, Arnavutluk\u2019taki sekt\u00f6rel yap\u0131n\u0131n da getirdi\u011fi zorluklar\u0131n bulundu\u011funu belirten A. Vahap Yero\u011flu, bu pazar\u0131n T\u00fcrkiye\u2019ye k\u0131yasla daha rekabet\u00e7i oldu\u011funu vurguluyor: \u201cT\u00fcrkiye\u2019de 3 mobil operat\u00f6r ve s\u0131n\u0131rl\u0131 say\u0131da sabit hat \u015firketi, 78 milyon ki\u015fiye hizmet veriyor. Oysa Arnavutluk\u2019ta n\u00fcfus 3,5 milyon ama \u00fclkede 4 mobil ve 100\u2019\u00fcn \u00fczerinde sabit operat\u00f6r bulunuyor. Dolay\u0131s\u0131yla rekabet \u00e7ok ve rakiplerimiz de d\u00fcnya devi \u015firketler. Bu nedenle m\u00fc\u015fterilerimize sundu\u011fumuz her \u00fcr\u00fcn\u00fc \u00e7ok ciddi bir \u015fekilde analiz etmemiz, h\u0131zl\u0131 kararlar almam\u0131z, rakiplerimiz kar\u015f\u0131s\u0131nda bize avantaj kazand\u0131racak ara\u00e7lar\u0131 tercih etmemiz gerekiyor.\u201d<\/p>\n

      Bu rekabet avantaj\u0131n\u0131 elde etmenin en temel yolu da abone kaybetmemekten ge\u00e7iyor. ALBtelecom\u2019un bu ba\u011flamda SAP Predictive Analytics \u00e7\u00f6z\u00fcm\u00fcn\u00fc tercih etti\u011fini belirten A. Vahap Yero\u011flu, bu uygulamayla \u00f6zellikle abone hareketlili\u011fi (churn) analizi ve kampanya y\u00f6netiminin hedeflendi\u011fini ifade ediyor. \u201cArnavutluk\u2019ta yeni \u00fcr\u00fcnlerin \u00e7ok s\u0131k piyasaya \u00e7\u0131kar\u0131lmas\u0131 gerekiyor, dolay\u0131s\u0131yla da abone hareketlili\u011fini analiz edip buna g\u00f6re kampanyalar geli\u015ftirmek b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Daha \u00f6nce de bu t\u00fcr bir ara\u00e7 kullan\u0131yorduk ama y\u00fcksek maliyetleri ve kullan\u0131m zorluklar\u0131 nedeniyle de\u011fi\u015ftirme karar\u0131 ald\u0131k ve SAP Predictive Analytics \u00e7\u00f6z\u00fcm\u00fcn\u00fc tercih ettik.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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      M\u00fc\u015fteri odakl\u0131 teknoloji<\/div>\n<\/div>\n
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      ALBtelecom, IBSS dan\u0131\u015fmanl\u0131\u011f\u0131nda tamamlanan SAP Predictive Analytics projesiyle, \u00f6ncelikle m\u00fc\u015fteri kay\u0131plar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7meyi hedefliyor. Mevcut m\u00fc\u015fterileri elde tutarak rekabet g\u00fcc\u00fcn\u00fc art\u0131ran \u015firket, yap\u0131lan analizler ve \u00f6ng\u00f6r\u00fclerle Arnavutluk pazar\u0131n\u0131 da daha iyi anlayabiliyor ve stratejilerini bu do\u011frultuda geli\u015ftirebiliyor.<\/p>\n

      ALBtelecom, ba\u015far\u0131yla tamamlanan SAP Predictive Analytics projesinin ikinci faz\u0131nda, kampanya y\u00f6netimini de s\u00fcrece dahil etmeyi planl\u0131yor.<\/p>\n

      \"\"<\/p>\n

      Soldan sa\u011fa: Esin \u00d6zkan, Dan\u0131\u015fman, IBSS<\/em>
      \nA. Vahap Yero\u011flu, CIO, ALBtelecom<\/em>
      \nOnur Timur, Dan\u0131\u015fman, IBSS<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Arnavutluk\u2019un en k\u00f6kl\u00fc telekom\u00fcnikasyon ve teknoloji \u015firketi ALBtelecom, sekt\u00f6rdeki konumunu g\u00fc\u00e7lendirmek \u00fczere, IBSS ile birlikte SAP Predictive Analytics \u00e7\u00f6z\u00fcm\u00fcn\u00fc uygulamaya ald\u0131. 1912 y\u0131l\u0131nda kurulan ve 2015 itibar\u0131yla 103. ya\u015f\u0131n\u0131 kutlayan ALBtelecom, sadece telekom\u00fcnikasyon de\u011fil, teknoloji sekt\u00f6r\u00fcnde de Arnavutluk\u2019un en k\u00f6kl\u00fc ve b\u00fcy\u00fck \u015firketi olarak faaliyet g\u00f6steriyor. \u00c7al\u0131k Holding ve T\u00fcrk Telekom ortakl\u0131\u011f\u0131 kapsam\u0131nda \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren […]<\/p>\n","protected":false},"author":2,"featured_media":23595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[327,43,290],"tags":[],"class_list":["post-571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basari-hikayeleri","category-telekomunikasyon","category-turkce"],"yoast_head":"\nALBtelecom, SAP Predictive Analytics ile M\u00fc\u015fteri Hareketlili\u011fi Analizi Modellemesinde IBSS\u2019ten Hizmet Ald\u0131 - 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